When it comes to subscription boxes, you want to give them something meaningful. You want to make it so that when people open this, they’re intrigued and interested in packaging. Here are six unique was to create unforgettable experiences for the customers.
Have something sustainable
According to studies recently, it was found that over 2/3 of customers do have a level of importance to recycled packaging. A lot of them are younger and are even willing to pay a bit more for this.
This focus especially on sustainability is even more preventable for subscription boxes. Try to use cardboard and PET instead of using plastic, and anything that’s recyclable or compostable.
Inserts that Improve Products
Inserts, especially when used appropriately and really, are some of the best ways to foster loyalty to one’s brand and their customer.
Details about product sales, and an info card that’d been designed on this product are good. They’re good for being noticed and are far more effective than just an email sent out to customers.
Give Little Gifts
Freebies are something that people like, especially free samples, coupons, and the like. Give them something valuable, and customers will be even more delighted. The goal of this is to showcase the care and the intention one might have with the freebees. Don’t just throw random items in there, but instead make them matter.
Good for Social Media
One thing about subscription boxes is that you want to make sure that they’re fit for social media.
Subscription boxes are a great tool for marketing. When choosing the packaging there is something that’s good for social media. You want to get the details that will thrive on it.
Aesthetics, stimuli visually, and a uniqueness to it, along with unboxing that tells the story of the brand is better.
Some research shows that through stimulating the reward areas of the brain, you can get people to buy stuff impulsively. Get packaging that’s good for inspiring people to do that, and you’ll win!
Brand that Packaging
Make sure that you customize your packaging with a little bit of branding.
Branded boxes entice people because they’ll recognize the branding from the start. This recognition instantly boosts the emotional connections to inspire loyalty to brands for a long time to come.
There are tons of different ways to customize this, including adding the company logo on there, or even just a slogan, pattern, and a more elegant look that makes them know it’s you.
Feedback and Adjustment
Finally, you want to be ready to accept feedback.
While it can be hard sometimes, over 70% of customers will like it when the brands listen, and care about the preferences and needs.
Feedback, and allowing this to work with the subscription boxes make a huge difference in overall loyalty.
Social media polls, surveys, and even newsletters will help with getting feedback from others. It can be good as well to figure out what you can do better. Being willing to change and give someone a product that they want based on their feedback is vital. Start doing this today, and you’ll see a massive difference in what’s to come.
Subscription boxes benefit from this, and by properly taking care of this, you’ll be able to, through all of the different aspects, create the perfect means for you to build the box that you want. Give it to customers, and they will come back as longtime supporters of your company. This also improves profits and gets more people on board as well.
