Saturday 21 March 2015

How to stand out With Ecommerce Packaging

Choosing the right packaging experience bolsters customer satisfaction. There are certain things which protect products, in order to ensure the best customer experience. Here, we’ll go over the things that’ll make your ecommerce packaging really shine. 

Pick the right box 

The right shipping box needs to meet the different tests, including ISTA, En drop, and ASTI test standards. They simulate the different effects of rotations and dropping impacts during both shipping and handling. It also documents the corners, edges, surfaces, and the like when they get dropped. 

These boxes will be protected, and when you drop these correctly, it protects the items from the flood of bad reviews that come with product damage



Cost the cardboard 

If you’re using cardboard, you want to coat this. using varnishes, laminations and shield boxes protects this from the elements and also resists both scratches and dirt. All-weather coating is what will protect everything from rain, snow, heat, and even humidity. The laminations also provide durability, and resistance to the weather. 

Enhance designs 

Adding foil treatments, lamination, and also oil stamping, along with a UV layer to high-quality graphics from this boosts the unboxing as well. The impressive packaging leads to better reviews, influencing the future of sales. 

Correct Packaging Sizes 

In our economy, being sustainable is the solution. It’s what gets the attention that you want. Products that are in bad shipping boxes that are too big, and too gaudy, are what cause negative reviews. 

Adhere to the inventory shipping guidelines when you ship in order to make sure that you use the correct size for the product. Amazon shipping bases this on the size of the package. That means that it will package these products in an efficient manner. 

Imagine the listing 

You want to make sure that you also imagine what the Amazon listing is going to look like. Having an idea of the display of these products is vital. Images need to show the product packaging in the best lights possible. Consumers will be able to read these typefaces, seeing each of the design elements in a product photo that looks really good! 



Fill that Void

Make sure that you fill the void if there is some. This is what matters in a lot of cases. Safer alternatives to regular Styrofoam are what’s going to work. Wheat straw, bamboo, and even mushroom packaging will show customers that there is care to be had for the environment and enhances the experience. 

Packaging that will damage the environment, especially bad void fill, should be avoided. This prevents the negative reviews that can happen. 

Unbox it all 

Unbox the items that you have and make sure it looks good. Overlooking this does contribute to lower review scores for such. Customers will seek out a high quality unboxing experience that delivers the perceived value of such.  You want to make sure that the boxes are easy for a person to unpack, and there’s no wrap rage. 

Wrapping the items in some tissue paper that’s got a logo on it is also good.  This shows that you care. 



Finally, add a personalized thank-you note, and also other inserts as freebees. If needed, add foam inserts to further protect this.  that’ll cause the items to set themselves apart, and it will look good. 

Do these, and your ecommerce packaging will work well. The right partner for this will also prevent the influx of negative reviews that can happen. It can also help with ensuring that you get the right results with every aspect of your packaging, no matter what. 


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