Making your package fit the region in terms of durability and withstanding temperatures is par for the course of regional packaging. Packaging for different regions is important, because different areas require different packaging based on each region.
Here, we’ll go over how to make the packaging stand out, and also, how to really make it shine both from a brand standpoint, and from a durability standpoint too.
Geo-Specific Packaging Features
There are plenty of features of geo-specific packaging that are worth mentioning.
Obviously, when you are shipping to certain countries, you want to design the packaging so that it fits the needs and aspirations of the country or area of choice. Picking the right colors, such as using reds for more Asian countries and also creating more eco friendly and sustainable initiatives is also good for you to do.
But, there is also the way you build the packaging, in order to make it so that the areas can be accessed. Moisture-resistance is one of them. Reducing the moisture that gets in is good for humid and tropical climates, along with those that are wet too.
If you’re shipping to areas that are hot, also incorporating temperature-controlled packaging is very important. It prevents the items from getting too hot, or too cold.
Insulated packaging is good for those cold areas, and cooling packaging is used for the hot areas, allowing for the product’s integrity to be maintained.
The Industries that Benefit from This
Anything with sensitive factors attached to it will benefit from this. However, anything that’s also perishable will also benefit from packaging that’s created in a manner that will ensure that the product’s kept safe.
Food products, for instance, are major benefits of this type of packaging, because if the food spoils, it ruins the product. Pharmaceuticals and drugs are another, as you want to keep these nice and the right temperature, and protected from any bacteria that might get in.
Outdoor gear, or anything withstanding outside areas is another industry that benefits this, as this will ensure that the packaging is protected on all fronts, and really stays together.
The challenges with Geo-Specific Packaging
Obviously, with all of these different ways to make the packaging specific for a region, there are a few possible areas of concern.
The biggest one is costs. Adapting your packaging to each of these different regions is a major challenge for everyone that’s involved. Far too many people struggle with getting this together, so ensuring that you can also save some money while also providing a great experience is another.
Also, making sure that you still fill sustainability initiatives is another. If you are eco friendly, you might end up using packaging that doesn’t fit this, especially if it’s packaging that’s got extra insulation or other additives. But, for the most part it gives you packaging for all sorts of areas, expanding your range and giving these people new products to consider.
The Future of Geo-Specific Packaging
The future is bright for this. and, it is AI-driven.
Designs that are made via AI based on the environment along with shipping data are being pioneered by many companies. Some even say that there are companies which are looking to see how much they can allow AI to control this data, and what they may be able to do themselves.
This AI design is optimized for the area, and can even be changed based on the current climates and systems. Overall, we’re seeing a unique set of design, and more expansive packaging to encompass all sorts of regions for their packaging needs, which is great all around.
